Commission staff working document - Annex to the Proposal for a Directive of the European Parliament and of the Council amending Council Directive 89/552/EEC on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the pursuit of television broadcasting activities - Impact Assessment – Draft Audiovisual Media Services Directive - Statistical annex {COM(2005) 646 final}


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[pic] | COMMISSION OF THE EUROPEAN COMMUNITIES |

Brussels, 13.12.2005

SEC(2005) 1626

COMMISSION STAFF WORKING DOCUMENT

Annex to the Proposal for a DIRECTIVE OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL AMENDING COUNCIL DIRECTIVE 89/552/EEC on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the pursuit of television broadcasting activities Impact Assessment – Draft Audiovisual Media Services Directive STATISTICAL ANNEX {COM(2005) 646 final}

COMMISSION SERVICES WORKING PAPER

Impact Assessment – Draft Audiovisual Media Services Directive

***

STATISTICAL ANNEX

Figure 1: UK Digital Television Penetration by Household 3

Figure 2: Development of TV revenues by some categories in the EU-15, 2000-2009 (US$million) 4

Figure 3: Penetration of digital television in Europe, 2004-2009 (% of total TV households) 5

Figure 4: Compound average growth rate of TV subscription spending per household in the EU-15, 2004-2009 (%) 6

Figure 5: TV Viewing Between Broadband Users and Others 2003 in 11 Countries 7

Figure 6: Development of Internet access turnover by category in the EU-15, 2000-2009 (US$millions) 8

Figure 7: Advertising revenues in the EU-15 by segment of the entertainment and media market, 2000-2009 9

Figure 8:European advertising expenditure in newspapers, television and the Internet, 2000-2009 (US$million) 10

Figure 9: Regulation of non-linear servives (general or specific) in % answers 11

Figure 10 Growth of broadband penetration towards saturation 11

Figure 11: Shares in total advertising 13

Figure 12: Advertising growth rates 13

Figure 13 US advertising turnover for Product Placement 14

Table 1: Development of VOD/SVOD in Europe, 2001-2009 15

Table 2: Share of multichannel advertising in total television advertising, 2000-2009 (%) 16

Table 3: Development of the sports TV rights market, 2000-2009 (US$million) 17

Table 4: Free DTH households as a percentage of total TV households 2004 (%) 18

Table 5: Compound average annual growth rates of advertising revenues in Europe, 2005-2009 (%) 19

Table 6: TV audience market share of foreign channels in % (2004) 20

FIGURE 1: UK DIGITAL TELEVISION PENETRATION BY HOUSEHOLD

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Figure 2: DEVELOPMENT OF TV REVENUES BY SOME CATEGORIES IN THE EU-15, 2000-2009 (US$MILLION)

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Source: PwC, Global entertainment and media outlook 2005-2009.

FIGURE 3: PENETRATION OF DIGITAL TELEVISION IN EUROPE, 2004-2009 (% OF TOTAL TV HOUSEHOLDS)

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Source: Datamonitor.

FIGURE 4: COMPOUND AVERAGE GROWTH RATE OF TV SUBSCRIPTION SPENDING PER HOUSEHOLD IN THE EU-15, 2004-2009 (%)

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Source: PwC, Global entertainment and media outlook 2005-2009.

FIGURE 5: TV VIEWING BETWEEN BROADBAND USERS AND OTHERS 2003 IN 11 COUNTRIES

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FIGURE 6: DEVELOPMENT OF INTERNET ACCESS TURNOVER BY CATEGORY IN THE EU-15, 2000-2009 (US$MILLIONS)

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Source: PwC, Global entertainment and media outlook 2005-2009.

Figure 7: ADVERTISING REVENUES IN THE EU-15 BY SEGMENT OF THE ENTERTAINMENT AND MEDIA MARKET, 2000-2009

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Source: PwC, Global entertainment and media outlook 2005-2009.

FIGURE 8:EUROPEAN ADVERTISING EXPENDITURE IN NEWSPAPERS, TELEVISION AND THE INTERNET, 2000-2009 (US$MILLION)

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Source: Rand Europe

FIGURE 9: REGULATION OF NON-LINEAR SERVIVES (GENERAL OR SPECIFIC) IN % ANSWERS

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Source: Commission services survey to the members of the ‘Television without Frontiers’ Directive’s Contact Committee

FIGURE 10 GROWTH OF BROADBAND PENETRATION TOWARDS SATURATION

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Source: RAND Europe Projections based on 2005 OECD dataset.

FIGURE 11: SHARES IN TOTAL ADVERTISING

FIGURE 12: ADVERTISING GROWTH RATES

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Carat: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK, Estonia, Hungary; Latvia, Lithuania, Romania, Slovak Rep, Czech Rep, Poland

PWC: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK, Hungary; Romania, Czech Rep, Poland

Egta: 20 European countries

FIGURE 13 US ADVERTISING TURNOVER FOR PRODUCT PLACEMENT

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TABLE 1: DEVELOPMENT OF VOD/SVOD IN EUROPE, 2001-2009

VOD/SVOD households (US$ millions) | Annual spending per household (US$) | Aggregate annual spending (US$ million) |

2001 | 0.3 | 20 | 6 |

2002 | 0.6 | 30 | 18 |

2003 | 2.0 | 40 | 80 |

2004 | 3.3 | 50 | 165 |

2005 | 6.4 | 60 | 384 |

2006 | 10.0 | 65 | 650 |

2007 | 13.9 | 70 | 973 |

2008 | 18.0 | 75 | 1350 |

2009 | 22.3 | 75 | 1673 |

Source: PwC, Global entertainment and media outlook 2005-2009. |

Table 2: SHARE OF MULTICHANNEL ADVERTISING IN TOTAL TELEVISION ADVERTISING, 2000-2009 (%) |

2000 | 2004 | 2009 |

Austria | 10% | 19% | 27% |

Belgium | 88% | 87% | 88% |

Denmark | 26% | 34% | 43% |

Finland | 2% | 4% | 11% |

France | 4% | 5% | 7% |

Germany | 6% | 8% | 10% |

Greece | 0% | 1% | 1% |

Ireland | 5% | 11% | 16% |

Italy | 1% | 3% | 10% |

Netherlands | 78% | 76% | 78% |

Norway | 34% | 36% | 40% |

Portugal | 5% | 7% | 11% |

Spain | 2% | 7% | 11% |

Sweden | 41% | 46% | 51% |

United Kingdom | 17% | 20% | 28% |

EU-15 | 12% | 15% | 19% |

Czech Republic | 1% | 2% | 6% |

Hungary | 15% | 17% | 20% |

Poland | 4% | 6% | 9% |

Romania | 0% | 3% | 6% |

Source: PwC, Global entertainment and media outlook 2005-2009. |

TABLE 3: DEVELOPMENT OF THE SPORTS TV RIGHTS MARKET, 2000-2009 (US$MILLION)

2000 | 5,008 |

2001 | 5,475 |

2002 | 6,346 |

2003 | 5,609 |

2004 | 5,714 |

2005 | 6,335 |

2006 | 7,328 |

2007 | 6,831 |

2008 | 7,577 |

2009 | 7,452 |

TABLE 4: FREE DTH HOUSEHOLDS AS A PERCENTAGE OF TOTAL TV HOUSEHOLDS 2004 (%)

Austria | 46.7 |

Belgium | 6.2 |

Denmark | 13.4 |

Finland | 7.2 |

France | 5.1 |

Germany | 26.2 |

Greece | 6.5 |

Ireland | 5.5 |

Italy | 5.3 |

Luxembourg | 19.3 |

Netherlands | 5.4 |

Norway | 0.2 |

Portugal | 0.7 |

Spain | 2.9 |

Sweden | 12.2 |

Switzerland | 23.4 |

UK | 1.2 |

Source: Screen Digest (November 2004) |

TABLE 5: COMPOUND AVERAGE ANNUAL GROWTH RATES OF ADVERTISING REVENUES IN EUROPE, 2005-2009 (%)

TELEVISION | 6.4 |

INTERNET | 22.2 |

MAGAZINES | 4.6 |

NEWSPAPERS | 4.2 |

RADIO | 5.6 |

OUT-OF-HOME | 5.6 |

SOURCE: PWC, GLOBAL ENTERTAINMENT AND MEDIA OUTLOOK 2005-2009. |

TABLE 6: TV AUDIENCE MARKET SHARE OF FOREIGN CHANNELS IN % (2004)

Country | Foreign public channels | Foreign channels | Other foreign | Total foreign |

targeting the market | channels (est.) | channels (est.) |

AT | 10,5 | 6,3 | 16,5 | 33,3 |

BE (CFR) | 14,5 | ~ | 32,3 | 46,8 |

BE (VLG) | 5,3 | ~ | 13,9 | 19,2 |

CY | 3,7 | ~ | 49,6 | 53,3 |

CZ | ~ | ~ | ca 6 | ca 6 |

DE | ~ | 0,9 | ~ | 0,9 |

DK | 1,4 | 15,4 | 5,1 | 21,9 |

EE | 15,6 | ~ | ~ | 15,6 |

ES | ~ | ~ | ca 2 | ca 2 |

FI | ~ | ~ | ca 5 | ca 5 |

FR | ~ | ~ | ca 1 | ca 1 |

GB | ~ | ~ | 0,2 | 0,2 |

GR | ~ | ~ | ~ | 0,0 |

HU | ~ | 0,6 | 2,7 | 3,3 |

IE | 16,0 | ~ | 29,2 | 45,2 |

IT | ~ | ~ | ca1 | ca1 |

LT | 3,6 | ~ | 15,7 | 19,3 |

LU | 25,6 | ~ | 60,0 | 85,6 |

LV | 9,6 | ~ | 24,5 | 34,1 |

NL | 4,6 | 29,9 | ca 10 | ca 40 |

PL | ~ | 5,1 | 11,3 | 16,4 |

PT | ~ | ~ | ~ | ~ |

SE | 0,7 | 25,2 | 2,5 | 28,4 |

SI | ~ | ~ | 25,9 | 25,9 |

SK | ~ | ~ | 26,9 | 26,9 |

Source: OBS |

© European Audiovisual Observatory / Observatoire européen de l'audiovisuel / Europäische Audiovisuelle Informationsstelle |

Yearbook Online Premium Service 2004 / Premium Service en ligne de l'Annuaire 2004 / Jahrbuch Online Premium Service 2004 |


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Averages of 20 (egta, pwc) and 24 (carat) European countries

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